| Identity: Uluru Ayers Rock

Uluru is one of the Australia's National Landmarks and has a Cultural Significant to the local (Anangu) and tourists. The reasons for Uluru to become so famous, and even become the Identity for Australia are going to explore. People can engage and experience with Ulura using the five senses: Sight, Smell, Touch, Hearing and Sense of Protection.

Sense of Sight
The size of Uluru is amazingly HUGE, it can be seen and recognised from everywhere and anywhere. The significant contrasts between the Uluru and the surrounding landscape acts as a guidance, ensuring the visitors and local to find their directions.

Sense of Touch
People can experience Uluru by walking around it or by climbing over it. It is a popular adventure for the Backpackers to climb.
 cultural significance to the inhabitants (Anangu) of the area. The remarkable feature of Uluru rock provide a sense of comfort and security to the inhabitants.

Sense of Smell
The unique smell of nature throughout different seasons can be experieced through sense of smell. In fact, Uluru is surrounded by the Australia's National Plants, such as local flora and fauna, bush foods and the Aboriginal Dreamtime stories of the area.

Sense of Hear
Ulura can "hear" and is aware of the surrounding environment, and the texture and colour of the rock are able to reflect the time of the day, it changes colour according to the angle of the sun. Uluru "produce an incredible light show at sunset, with crimsons turning to rusts, and pinks to mauves" (Australian Travel & Tourisms Network Pty Ltd, 2011).

Sense of Protection
People often find peace and security when they are near a giant rock. The Bible use rock to symbolise protection over the people. "The Lord is my rock, my fortress and my deliverer; my God is my rock, in whom I take refuge" (Psalm 18:2).
Uluru is over 500 millions years old, and it is the home to the Anangu's ancestors. The Anangu has a spiritual connection with Uluru and would continue to maintain this relationship with Uluru in their day-to-day life. Therefore Uluru has a rich cultural significance.

Future Development
The concept for the "New" Australia Parliament House will learn from the concepts of the Uluru Ayers Rock, by providing the Five Senses to local and visitors.

Australian Travel & Tourisms Network Pty Ltd. 2011. Uluru Ayers Rock Northern Territory Australia. Retrieved on Sep 2011 from http://www.atn.com.au/nt/south/uluru.htm

Travel Australia Planning Guide. 2011. Amazing Ayers Rock Uluru Australias Pictures Maps. Retrieved on Sep 2011 from http://www.travel-australia-planning-guide.com/uluru-australia.html